G’day, mate!
London in the summer—there’s nothing quite like it, is there? The city comes alive with that buzzing energy, long golden evenings, and people spilling out onto the streets, soaking it all up. And y’know what that means? Your potential customers are out there, strolling through your neighborhood with their phones in hand, searching for a place just like yours.
They’re not just window shopping; they’re looking for something specific. Their searches sound a lot like this: “physiotherapist near me, open now,” or “best coffee in London.”
Your Google Business Profile (GBP) isn’t just a listing; it’s your digital front door. It’s the key to capturing all that summer footfall and turning those mobile searches into actual walk-ins, calls, and bookings. So, let’s get that profile looking sharp and ready to roll!
2. Give Your GBP a Summer Glow-Up
Think of this as sprucing up your shop front. You wouldn’t leave a cobweb-covered sign, would you? The same goes for your online presence. Get these basics sorted, and you’ll build trust and show you’re open for business.
- Summer Hours: Got extended hours for evening massages or late-night dental check-ups? Great! Don’t just think about weekends—are you open later on those gorgeous, sun-drenched weekdays? Make it crystal clear so no one misses out.
- Holiday Hours: Planning to close for a bank holiday or a weekend during Wimbledon? Tell people! There’s nothing worse for a customer than showing up to a closed door. This little update saves you and your potential clients a heap of frustration.
- Updated Categories & Services: Offering a “Summer Skin Hydration Facial” or “Holiday Orthodontics for Teens”? Make sure you list them as attributes or services. It’s like adding new specials to your menu—people need to know what you’re serving up!
3. Let Your Photos Tell a Sunny Story
A picture is worth a thousand clicks, especially when the sun’s out. Old, gloomy photos just won’t cut it. Give your profile a sun-kissed glow!
- Exterior Shots: Snap a new pic of your storefront on a bright, blue-sky day. Open that door wide, show off your inviting sign, and let the natural light in.
- Interior Vibes: Showcase your space with natural light streaming in. Does your cafe have a cool, air-conditioned feel? Does your clinic look calm and bright? Let those photos capture the mood.
- Seasonal Products: Got new floral arrangements, summer products, or a special seasonal menu? Feature them!
- Pro Tip: Give your photo files smart names like
london_south_kensington_spa_summer_room.jpgbefore you upload them. Google loves that little bit of extra context, and it helps your profile pop.
4. Create Eye-Catching GBP Posts
Think of these as your personal digital billboards on Google Maps and search results. They’re a brilliant way to talk directly to your audience.
- Hot Promotions: “Flash Sale! Get 20% off all summer back pain relief packages in July!” Time-bound offers create a sense of urgency and get people clicking.
- Event Buzz: “Join our free Summer Yoga Detox Workshop on August 10th! Book your spot now!”
- Friendly FAQs: “Thinking of dropping by during school holidays? Yes, we accept walk-ins! Here’s our schedule.”
5. Use Those GBP Attributes Like a Pro
These are those little clickable labels that help people filter their search results. They’re your secret sauce for showing up in specific searches.
- Air-conditioned: A must-have for clinics and salons on a hot London day.
- Outdoor seating: A game-changer for cafes and restaurants.
- Kid-friendly: Essential for dentists or family-focused services during school holidays.
- Wheelchair accessible: Always important, of course.
6. Get Reviews That Mention Summer
Reviews are gold. But reviews that mention specific seasonal words? They’re like SEO diamonds. They tell Google that your business is relevant for summer-related searches.
- Encourage clients to mention key words: “Had a lovely
summer facial sessionin July.” - Prompt politely: After a successful appointment, you could say, “If you loved your session, could you mention ‘summer’ or ‘July special’ in your review? It helps others find us!”
7. Keep an Eye on Your GBP Dashboard
This is your mission control, mate! It shows you exactly what’s working. We at Local SEO Monk use this data like a GPS.
- Are your maps views spiking?
- Are people asking for directions?
- Have your calls or website clicks jumped up?
By tracking this, we can see if people are finding you but not taking action. Maybe the call-to-action needs a tweak? Or maybe we need to focus on promoting call-based bookings? The data tells us where to go next.
Let’s Get Your Profile Summer-Ready!
Don’t let your business get lost in the summer shuffle. Not sure if your profile is tuned up and ready to go? No worries. We’re offering a free GBP audit to check your hours, photos, attributes, posts, and reviews. Let’s make sure you’re ready to catch that wave of summer customers.